Metadata

Highlights

Across tasks, instructing participants to use ChatGPT enhanced the average creativity of ideas, outperforming web searches and unaided human intuition, with creativity measured as the average of aggregated scores of originality (original, innovative, creative) and appropriateness (practical, effective, useful).

However, as we demonstrate analytically, reliance on ChatGPT for idea generation comes with a trade-off: while enhancing individual ideas’ creativity, it reduces the diversity of ideas in a pool of ideas—a critical element for effective brainstorming.